Legal & Policies
Cookie Policy
Last updated: September 28, 2026
This Cookie Policy explains how BookAeroFare.com, operated by People Information, LLC, uses cookies and similar technologies. Necessary cookies run so the site works. Analytics and advertising cookies load only if you choose Accept on our cookie banner. Declining optional cookies does not stop you from searching fares or submitting a booking request. Declining, or sending a Global Privacy Control (GPC) signal, is how you opt out of “sale” or “sharing” of personal information for advertising. See also our GDPR Policy and CCPA Notice.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow the website to recognize your browser, remember your preferences, and improve your experience. Similar technologies include web beacons (pixels), local storage, and session storage.
2. Types of Cookies We Use
Essential Cookies
Always ActiveRequired for the website to function. They enable core functionality such as security, page navigation, and access to secure areas. The website cannot function properly without these cookies.
- ▸Session management cookies
- ▸Security and fraud prevention cookies
- ▸Load balancing cookies
Analytics & Performance Cookies
Can Opt OutHelp us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.
- ▸Google Analytics (_ga, _gid, _gat) — tracks page views, session duration, and traffic sources
- ▸Google Analytics 4 (GA4) — enhanced behavioral analytics
Marketing & Advertising Cookies
Can Opt OutUsed to deliver relevant advertisements to you and measure the effectiveness of our advertising campaigns on platforms like Google Ads.
- ▸Google Ads conversion tracking (AW-*) — records when a call or form submission results from an ad click
- ▸Google Ads remarketing — shows our ads to previous visitors on other websites
- ▸Google DoubleClick — ad serving and measurement
3. Cookie Duration
| Cookie | Type | Duration |
|---|---|---|
| baf_cookie_consent (local storage) | Essential | Until you clear site data |
| _ga (Google Analytics 4, G-Y6THW5JQVF) | Analytics | Up to 2 years |
| _gid (Google Analytics) | Analytics | 24 hours |
| Google tag (GT-NGBDPVNL) | Analytics / ads | Up to 90 days |
| Google Ads (AW-17045492722) | Advertising | Up to 90 days (conversion); remarketing up to 540 days |
| Session cookie | Essential | Session |
4. How to Control Cookies
You have several options to control or limit cookie use:
- Cookie banner — Choose Accept or Decline optional cookies. We store that choice in your browser as
baf_cookie_consentuntil you clear it. - Global Privacy Control — If your browser sends GPC, we treat it as a decline of optional cookies and an opt-out of sale and sharing.
- Browser settings — Refuse, delete, or control cookies. See your browser’s help for Chrome, Firefox, Safari, or Edge.
- Google Analytics opt-out — tools.google.com/dlpage/gaoptout
- Google Ads personalization — adssettings.google.com
- NAI opt-out — optout.networkadvertising.org
- DAA opt-out — optout.aboutads.info
Note: Disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to operate.
5. Updates to This Policy
We may update this Cookie Policy periodically. Changes will be posted on this page with an updated date. If we change how optional cookies work in a material way, we will ask for consent again.
6. Contact Us
Questions about our Cookie Policy? Email privacy@bookaerofare.com.
Related: Privacy Policy · CCPA Notice · GDPR Policy.